Our Story
Where African Fashion Meets the World
“We believe African fashion is not a trend — it is a legacy. Heart to Cart exists to bring that legacy to your wardrobe.”
Heart to Cart is a curated fashion destination celebrating the depth, artistry, and global influence of African design. Founded with a passion for authentic storytelling through clothing, we connect discerning shoppers with Africa's most compelling ready-to-ship pieces and offer a bespoke concierge sourcing service for those seeking something truly one-of-a-kind from Nigeria and beyond.
The Marketplace
Ready to Wear,
Ready to Ship
Our curated marketplace brings together the finest ready-to-ship African fashion — from hand-woven Aso Oke and Ankara prints to contemporary designs from Lagos, Accra, and Nairobi. Every piece is personally vetted for quality, authenticity, and craftsmanship before it reaches you.
Shop the Marketplace
Concierge Sourcing
Bespoke Access
from Nigeria
Can't find exactly what you're looking for? Our Concierge service puts our network in Nigeria to work for you. We source custom fabrics, work with skilled tailors, and coordinate international delivery — so you receive exactly what you envisioned, made with intention.
Explore ConciergeWhat We Stand For
Our Values
Authenticity
Every garment in our marketplace is curated for genuine craft and cultural integrity. We partner only with makers whose work reflects the true depth of African fashion tradition.
Intentionality
We believe fashion should be chosen deliberately. Our curation process is rigorous — so when something reaches our platform, it has earned its place.
Community
Heart to Cart is built on relationships — with our designers, our customers, and the broader African fashion community. We grow together.
The Founders
The People Behind Heart to Cart
Founder Name
Founder & Creative Director
With a deep-rooted passion for African textiles and global fashion, our founder established Heart to Cart to give Africa's most talented designers a world-class platform.
Start Your Journey